![]() Send a promotional offer to MVP Gold members using a combination of send-time predictions and preferred or last active channel to optimize reaching these valuable customers on the right channel at the right time without over-messaging them and risking opt-outs or unsubscribes. Marketers can combine intelligent orchestration with Send-Time Optimization or real-time automation to coordinate individualized messaging across channels. O Last Active eliminates concerns of over-messaging with delivery to a user’s last active channel O Fan-Out makes it easy to send critical, time-sensitive messages to all of a customer’s available channels O Preferred Channel directs message delivery using customers’ preferences and the flexibility of Urban Airship’s real-time automation and segmentation ![]() ![]() O Priority Channel with Automated Fallback allows marketers to prioritize channels for the best user experience and lowest cost, with fallback ensuring users are reached on their highest priority opted-in channel O Daily send-time predictions (and predictive churn risk assessments from Urban Airship’s first machine-learning model) can stream in real-time to other solutions and are available for deeper analysis and cross-channel segmentation Intelligent Orchestration O New Predictive Send-Time Optimization delivers messages to individuals on the exact day and time they are most likely to engage, using ongoing machine-learning predictions New core capabilities include - AI/Machine Learning Urban Airship’s AI marketing orchestration uses machine learning and data- and preference-based orchestration rules to make it easy and more automatic for marketers to drive higher engagement and better business outcomes. Nearly 40% say reaching audiences at the right moments using advanced techniques continues to be their top multichannel marketing challenge.” Core Capabilities of Urban Airship AI Marketing Orchestration Read More: 28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018Ī recent survey of marketing executives found “Marketers’ real-time vision falls short of their real-world execution. One-third of respondents said that they struggled to balance channels that best serve audience needs and business objectives. Together with the new intelligent orchestration rules and Urban Airship’s real-time automation and segmentation, marketers can coordinate sending rich, personalized notifications to any digital channel in their stack, providing the best customer experiences at the lowest marketing cost.īrett added, “With this newest offering, AI-based marketing orchestration, Urban Airship is fulfilling a promise the market has been waiting for.” Marketers Can Send Personalized Notifications Across Omnichannel Touchpoints with Better CX The new predictive machine learning enables marketers to deliver notifications at the precise moment each individual is most likely to engage. ![]() Urban Airship unveiled cloud-based AI marketing orchestration to take the guesswork out of delivering highly relevant cross-channel messages that customers will welcome. Predictions Series 2018: Add More Science and Personalization to Your Storytelling Initiatives Marketing clouds have failed on their promise to target users across channels in an intelligent and orchestrated way.” Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an Intelligent Way Brett Caine, CEO, Urban AirshipĪt the time of this announcement, Brett Caine, president and CEO of Urban Airship, said, “Businesses want to create the most effective digital experiences for their customers, and consumers’ expectations of their favorite brands have rapidly evolved beyond personalization to real-time individualization. Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship’s New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs
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